Gregg R. Oehler - President/CEO
Gregg R.Oehler, a veteran of the dog publishing beat, brings over 35 years of experience to the job. He is currently the publisher of Cesar's Way Magazine from TV's Dog Whisperer, Cesar Millan.
As a 30-year publishing executive, Gregg has been involved in over 50 magazine start-ups. Gregg is also President /CEO of Pet Media PR's parent company Oehler Media Inc., a publishing, marketing and advertising firm based in New York City. He has been publisher of New York Dog Magazine, the Metropolitan Dog Club’s Blue Book, and Hollywood Dog magazine. He has acted as Executive Director of Petstyle.com and Sales Director for both FIDO Friendly magazine and DoggedHealth.com. Gregg has also been the media director of Pet Fashion Week.
He has appeared on “Good Morning America,” CBS’s “The Early Show,”NBC's "The Today Show", “Dateline” on NBC, “Jane’s New York,” CNN, “Fox & Friends,” and “Martha Stewart Apprentice.” For the past six years Gregg has served on the National Advisory Board for the North Shore Animal League America . He is a long time volunteer with various animal shelters and rescue groups and has developed strategic marketing programs to help these institutions. Gregg is a proud parent to his 10 year old Boston terrier named Gracie.
Ada Nieves - Co-Chair
Ada Nieves is a renowned Certified Pet Fashion Designer,Animal Talent Manager and Pet Stylist that has worked at TV shows like Animal Planet's from Underdog to Wonderdog, NBC 30 Rock, E! Ice Loves Coco and recently featured at CBS The David Letterman Show. Also did the re-enactments of most memorable moments of the VMA's for MTV that includes a meat dog outfit replica of Lady Gaga's infamous meat dress.
Runs the largest Chihuahua group in the nation, Host her Pet Life Radio talk show:Vida Doggie, writes for the examiner and is a colaborator for The Chihuahua Connection Magazine and All About Chihuahua Magazine.
She created the first Dog Oscars Gowns that gave her international recognition; they are replicas of the dresses famous actresses like Penelope Cruz & Kate Winslet wore on the Red Carpet for the Oscars in 2005. One of her creations from the "Moulin Rouge" collection was featured at both NY and Brazil Pet Fashion Week gaining international recognition.
Since 2006 Ada has been the dog fashion designer for The New York Pet Fashion Show and Currently is the Creative Director of the show along Co-Chair. In additional her runway shows include ; NYC Major's Alliance The Adoptapalooza, Christmas Feet at Bryant Park, Fashion Show for the New England Grooming Expo, Sizoo Barcelona 2005, ABC's Canine Couture, NYC Canine Cruise
Featured in One Nation Under Dog Book by Michael Schaffer as "The Queen of Pet Networking" and a "Connector". Her dog treats are so creative they have been called Top 10 to have for dogs by shows like K-9 Karma, The Today Show and Forbes.Com.
A native Puerto Rican, strong advocate and active Latina, Ada is breaking ground in the world's dog community. She is the official "It Girl" for exciting pet events in New York City, were she lives with her Husband, Five Chihuahuas and one rescue cat that appears on many national and international shows, including; several TV shows at Animal Planet network,BBC London, ABC The View, NBC Today Show, Canida Oscar/Italy TV, Woef/Dutch Puppy TV, Pet Dish/MSN, Puppy Weddings/WE TV, Sabado Gigante/Univision , Mike & Juliet Show, The Martha Stewart Show and Conan O'Brien late night show to name a few.
Visit Her on www.adanieves.com
Richard Cordero - Vice President
Richard Cordero has been Oehler Media Inc.'s Vice President and Ad Director for the past 5 years. Richard is also the Ad Director for Cesar's Way Magazine from Cesar Millan - TV's "Dog Whisperer". For the past three years he has been the Marketing Director for the New York Pet Fashion Show. In his time in the pet industry, he has been the Ad Director for The Metropolitan Dog Club's "Blue Book" and has worked with FIDO Friendly Magazine and PetStyle.com
Dana Humphrey - PR & Marketing Consultant
Dana Humphrey is the lead Marketing and PR Consultant at Whitegate PR with experience publicizing small and large businesses, artists, authors and non-profits in the U.S. and abroad, with a specific focus on consumer products and services, especially in the pet industry.
After working “in-house” in San Diego and New York, for Muttropolis, Great White Wines and Women For Hire, Dana absolutely has a “can-do” attitude and enjoys juggling many projects simultaneously. Humphrey was born in Calgary, Alberta and has lived in Vancouver, Canada.
Dana leads public relations, blogger relations, media relations and marketing initiatives-both on and offline; orchestrates special events and delivers campaign analysis for her varied clients around the globe.
Due to her targeted outreach, Dana has secured media hits in People, Newsweek, Animal Planet, NBC’s Today Show, Good Morning America, Forbes, Prevention, USA Today, Time, Every Day With Rachel Ray Magazine… to name a few.
As an older sister of one, she is a natural leader and go-getter! Dana’s recent community leadership roles include: PRSA-NY International Volunteer Committee in 2009, Ideablob Guest Advisor in 2009 and Miss. Can Diego in 2007 and 2008. Last year she served as an Associate Board Member of the American Cancer Society in Brooklyn. This year she continues to serve on the American Cancer Society Queens board. Humphrey was recently nominated as a Rising Star in Queens by the Queens Courier and is a member of the NYRR (New York Road Runners).
Dana graduated from San Diego State University in the honors program, with a Bachelor of Arts in Communications with an emphasis in Public Relations and a minor in Political Science. After traveling to 40+ countries and living in five, she currently resides in Astoria, New York and identifies as a global citizen.